Any affordable search engine optimization systems for small business?

Posted on 26 October 2010 by SEOman from Seattle

Have a small law firm. How do I optimize my web site?
I thank you in advance for you answers

Originally posted 2010-10-17 02:19:13. Go Home page

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4 Comments For This Post

  1. Keith S Says:

    That would be me :)
    http://www.ontopresults.com/
    http://www.ontopresults.com/law-firm-marketing.html

    You also need to read this post at SEOmoz.org so you can educate yourself.

    http://www.seomoz.org/blog/search-marketing-education-has-a-long-way-to-go-5-examples-from-the-field

  2. NunyaBidNess_PartDeux Says:

    Having a good web-hosting service helps… They can do the meta tag submissions for you to ALL the relevant search engines….

  3. newilia Says:

    1.your area is very competitive, you need to prepare budget to be able to compete even for low competitive keywords
    2.there is no such a thing seo for small business – search engine doesn’t care if you a big or small. those who hire good seo win.

  4. VicSEO Says:

    You may want to consider some simple algorithms which, when observed and committed in designing of a website with placement of various critical metatags that can surely achieve a high search engine presence and increase Internet traffic to your website. These metatag strategies work well with published webpages at Google and Yahoo.

    Design: Should you create an extensive Flash-based website, make sure to fill-in the property entries such as the Title, Description and Keywords. Failing to do so, leaves no hard HTML or ALT resource that can be readily indexed by search robots. Also consider the Internet audience and their incoming setup. For example, if they are on analog/dialup, Flash webpages take too long to load up and therefore analog users will likely lose interest and discontinue entering the Flash site. On the other hand, anyone on hi-speed DSL lines, will welcome Flash pages which load quickly. So before designing a pure Flash websitge, ask the simple question, “Who’s my end user – is he on dialup or DSL?” And if you had to choose between these two users for maximum marketability, then select analog users since 80% of most resident users are still analog Internet subscribers and pure HTML designed webpages is best for them.

    A non-Flash-based website which relies on hard text, is far easier to be indexed by search robots. Limit the use of stylized text saved as .gifs since as a graphic, they are not indexable by search robots.

    Avoid use of frames since any number of search robots are unable to properly classify textual material.

    Placement of Metatags:

    A ranking or search order does take place with Google and Yahoo and it begins with the “Title” metag which should consist of no more than 65 characters separated by commas. The “Title” should describe in generic terms, the goods and services, followed by a location from which the resource is located, i.e., city, state. The placement of a domain name which is not generic within the “Title” is not appropriate, unless your domain name is a major recognizable brand name.

    The second metatag is the “Description” which is usually 25-30 words to form a complete sentence which best describes one’s goods and services.

    And the very last category – “Keywords” are also somewhat limited to 15-16 words which can be plural and compound in nature. Again, avoid multiple entries which could be mistaken as “spamdexed entries” which is defined as the loading, and submission of repetitive words into a particular metatag category. “Spamdexing” when discovered on a webpage and reported to Google’s spamreport.com can result in the elimination of your website from their search directory.

    Here’s an example of a very highly-placed website on Yahoo.com: Begin with the search query “pizza downtown los angeles.” It will bring up some 1.4 million+ websites as results. Check out where “Pizza Next Door” is ranked. It’s in the Top Five! Again, Pizza Next Door’s high web presence was achieved by proper web design and placement of relevant metatags according to Yahoo’s publication guidelines.

    Good luck!

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