Does path name matter in search engine optimization?

Posted on 26 October 2010 by SEOman from Seattle

Is it better to have a URL like widget.com/freewidget or widget.com/w. Meaning should i make my path descriptive in order for better search engine result?

Originally posted 2010-10-01 11:17:33. Go Home page

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3 Comments For This Post

  1. John M Says:

    Many people will say that you should make the path meaningful – not only from the search engine point of view but also from the human visitors aspect, having a meaningful path can encourage a higher number of click throughs on the search engine results.

    Having said that you can get good search results without a meaningful path, the path is just one out of about 200 factors that Google uses to rank webpages for example.

  2. Isha Says:

    Yes i would completely agree with John in this point, that using meaningful and keyword specific URL, will not only help Search Engines but user also to easily distinguish the pages and easy accessibility to the website

  3. Ace Says:

    Keywords in URLs are important because most of the sites that are in the top positions in search engines mostly have meaningful URLs and URL paths. Making your paths contain keywords will not only affect your SERP rankings, but it will also make your URL easier to understand and to remember for your visitors. If you would watch Matt Cutt’s video, he stated that “keywords in URL helps a little bit”. Here is the link to his video: http://www.ditii.com/2009/03/19/keywords-in-url-does-help-a-little-bit-says-matt-cutts/

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