How do you search engine optimization a site?

Posted on 26 October 2010 by SEOman from Seattle

Originally posted 2010-09-19 19:24:22. Go Home page

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5 Comments For This Post

  1. smc2005 Says:

    The most important thing to do is get web sites to link to your web site. These web sites that link to you help you more if they are related your web site and if they have a lot of good web sites linking to them. It’s a lot better that the web site that links to your web site isn’t a web site that you also link to because most web sites that link to each other are doing it to get a better ranking in the search engines..

    Also where they place the link to your web site on the web page and how many links are on that web page effect the importance of it, a link on a web page with other hundred links isn’t going to help your web site to much. Linking out to other web sites that are considered credible and relevant to your web site by the search engines can help your ranking.

    The web site’s content is also important. The number of times a word appears on a web page will affect what words it ranks for. Say you want to rank for the search phrase auto car, you would want the words auto car to appear on your web page. The title is also important, the word(s) you would want to rank for should appear in it.

    There are many other things the search engines use to rank your web site, but it’s imposable to know them all or place them here.

  2. imisidro Says:

    First, make sure that you submit your website to the search engines. It takes anywhere from 2 weeks to even 6 months for websites to show up in the search engines. In some cases, a website will show up after 2 weeks of being online, only to disappear for maybe 3-6 months (which is called Google sandbox, though Yahoo to a certain extent also does)

    Ranking high in the search engines, however, is a tougher ballgame. Search engines look at the following factors in ranking websites, though in varying degrees of importance and these are the factors you need to tweak in your search engine optimization efforts:

    - Age = an older site stand a higher chance of getting better rankings than newer sites because they are more established (especially if considered an authority in the field) and a lot more incoming links

    - Quality and Uniqueness of the Content = sites rank well if they have content that users consider relevant and original, not rehashed or using content used by hundred other websites (e.g. articles in article submission directories)

    - Keyword density = number of times the keyword appears on the site. This also includes having the keywords in important places such as the title, metatags, even H1s and H2s

    - How it fares in the results = when it comes up in the search engines, are people clicking on it or not. If not, search engines consider the site to be not relevant to the keyword. Also, how long does the user stay on the site; if they hit the back button immediately, then the site may not be relevant to the search term

    - Site structure = on-page factors to sitemaps

    - Backlinks = who are linking to the site and what are their quality (the more authoritative the site linking to your site, the better).

    If you are going to read only one piece on search engine optimization, I suggest you read Brett Tabke of WebmasterWorld.com’s “Successful Site in 12 Months with Google Alone: 26 steps to 15k a day.” http://www.webmasterworld.com/forum3/2010.htm

    WebmasterWorld.com http://www.webmasterworld.com has different sections that cover various aspects of search engine optimization, and each section is participated in by respected webmasters and even search engine employees (e.g. there’s a GoogleGuy that responds to Google topics)

    Other resources that can help you get top ranking in the search engines are:

    Google Press Releases http://googlepress.blogspot.com/
    Matt Cutts Blog http://www.mattcutts.com/blog/ (Matt is a Google software engineer)
    Digitalpoint Yahoo Forums http://forums.digitalpoint.com/forumdisplay.php?f=6
    SearchEngineWatch’s MSN Forums http://forums.searchenginewatch.com/forumdisplay.php?f=8

    As for tools to help you get top rankings in the search engine, here are some of the best in the field today

    Total Optimizer Pro http://www.totaloptimizer.com/
    Keyword density tool http://googlerankings.com/ultimate_seo_tool.php
    Google Sitemaps (to help Google index your pages faster) https://www.google.com/webmasters/sitemaps/siteoverview?hl=en
    SEO Book – lots of free great SEO tools http://tools.seobook.com/

  3. virgin Says:

    Search engine optimization takes extreme skill to get first page ranking in google and its not cheap for top keywords. If an seo can do this he will make a good amount of money. IF you need a good seo just pm me or email me or answer back on this forum and i will point you to a good one who is also reasonably priced compared to seo’s in the states.
    By the way what keywords are u looking to rank?

  4. TradeConsult Says:

    You’re getting some great answers! Here is another resource for you, the blog has some great info:

    http://www.seo-web-consulting.com

  5. wabboc Says:

    Hi,
    I’m a Webmaster. I create Web sites for small businesses and individuals.

    I recommend you create your own Web site if you don’t already have one. You can do it, we can help.

    Warning…do not follow the advice of those who precede this answer. They are well-intentioned, but lacking in detail.

    The secret to SE optimization is that there is no secret. If you have lots and lots of quality content that people want to read, that’s all you need.

    Remember, the SE’s algorithm’s change almost monthly. You can not keep up with that. The SE’s employ the brightest, smartest, and best computer science PHDs in the world. You cannot hope to outsmart them. And when they think you have an edge, they will change the algorithm and leaving you gasping in their dust.

    Listen. Content is King. Just keep adding quality content to your Web site. This is what the SE’s love. This is what’s real. All the other stuff about secrets is just smoke and mirrors designed to seperate you from your money.

    The good news is that even with limited programming ability, you can create your own Web site. In fact, you do not have to be a geek to create your own Web site which can have a Global reach. It doesn’t matter that you are in India. The Internet knows no boundaries and while you sleep in India, other people from all over the world can access your Web site.

    I can give you the basics, but much more work is required to create your own Web site. You want a Web site that works, don’t you? One that produces an income, one that is an asset you could sell if you wanted? That’s what you want, isn’t it?

    I helped a local boatyard owner create his Web site.

    First of all, how do you determine what’s a great Web site?

    One tool to evaluate the popularity of a Web site is Alexa which is owned by Amazon. You enter a URL and it will show you where it stands based on 65,000,000 websites. Google and other search engines are in the low hundreds. However, some individual Web sites have an Alexa rank of 100,000 or less. These Web sites attract a lot of traffic. Even a Web site with an Alexa rank of 500,000 is still in the top 1% of all Web sites ranked by Alexa. Most Web sites come up with an Alexa rank of “no date” which means no traffic for that Web site. As far as the ‘net is concerned, the Web site does not exist and is a waste of money. It may be a hobby site and the owner doesn’t care.

    Another test is your page rank in Google. It you have a Google page rank of 1, that is excellent and it means that when a certain keyword is entered in Google, that keyword will display the 10 best ranked Web sites for that keyword. There is even a PageRank icon that Google supplies that is like a guage of the Web sites popularity.

    There is only one Web site creation system that can get your Web site into the top 1% of all Web sites. I use that system. I also know FrontPage 2003, HTML, Javascript and perl and I could use those to create a Web site, but the $299 system is faster, more comprehensive, and easier to use.

    Most of the answers tell you where to go to set up a Web site. Get a hosting company and domain name. Sure, you can use GoDaddy and it’s a good service, but that is not where you want to start.

    That is putting the cart in front of the horse. Completely, back***wards.

    First, you need to do some research on keywords and find out if there is a demand for your product or service. You need to find out if there is a huge demand for what you are selling and very little supply. Anyone of those places mentioned can create a Web site, but you need a Web site that works. One that has a low rank in Alexa and a low page rank in Google and the other search engines.

    99% of your efforts should be in promoting your Web site. Creating it is easy. There are hundreds of Web sites that will let you create a Web site. That’s the easy part. None of them will help you with Internet marketing. Driving traffic to your Web site is your main concern. Without traffic your Web site will fail because it will be invisible to Web surfers.

    In fact, you don’t need to do any advertising. For example, to get your Web site known, you can create press releases and send them to various newspapers, radio, and TV stations. This is free advertising. You can announce that you have just created a Web site, or that you have created another page on your Web site, etc.

    Another way to get free advertising is to write an article and submit it to various Website that publish articles. It doesn’t have to be more than 300 words and you sign the article and it has your Web site address or URL in it and people will be curious and visit your Web site.

    I just helped a local boatyard owner put up his Web site. He really loves it.

    We already have one page of the Web site ranked number one with Google and we did not do any advertising. That means the first page that comes up on Google with specific keywords, has a page from the boaryard on the first page of Google. It only took a few days to analyze the keywords and create the Web site. The best thing about it is that anyone can do it with only rudimentary knowledge of the Internet and computers.

    No technical knowledge is required. Isn’t that what you really want?

    If you’re using Yahoo!, you have more than enough knowledge to start your own Web site. But you want a Web site that works. One that creates some income. This is known as Monitising your Web site. There are several ways to Monitize. You can put up Google AdSense ads that cost nothing and when people click on the ads, you make money. You can become an affiliate of many companies and when some one buys, you make a commission. You can sell ads on your Web site, etc.

    You can begin to Monitize when you have 30 pages in your Web site. People come to the Wordl Wide Web looking for information or content. They are not looking for your Web site or business.

    Content is king. If your Web site has quality content that people like and admire, that content will drive traffic to your Web site. Lots of traffic means many people are clicking on your Web site. The more traffic you get, the more chances you have to make money.

    However, I would caution you not to try the free Web sites as they will not help you in the Internet marketing side of the business. You want to pick a system that does it all from keyword analysis to Internet marketing. Like the one the boatyard owner used.

    And don’t be distracted by the “noisy minority”. Most of them do not know what they are talking about and have a “smarter than thou” attitude which is usually based on false information and rumors.. Do your own due diligence.

    Once you decide on your little niche which you found by doing keyword analysis, you name your domain and you get published on the Internet. Keyword analysis finds out things like how popular your keyword is, how much that keyword is in demand, etc. You want to pick keywords that have huge demand, but very little supply; this is where the money is.

    You may have a hobby like collecting stuff or you like to set up home theaters. Something you are passionate about. With passion, you can write lots of content on your favorite interest that will interest other people. Here are some real site subjects:
    Cookie Kitchen, your own biz, small biz guide, home biz guide, remote control cars and trucks, gear for motorcycles, Tunscany villas for rent, Beaches in Anguilla, Poker, juggling, pregnancy guide, flat stomach, doggie quotations, women’s health, puppy names, etc. The list goes on and on.

    Most Web sites exist to sell something. They are one huge ad for whatever it is your selling. It could be hard goods or soft goods or even electronic books, sometimes called e-books. E-books are books you download online, One company that sells them is called ClickBank.

    You must find a niche for your Web site. You need something to hook that surfer. Something unique. That’s why you need a niche. None of those sites listed will help you find a niche.

    People find your site via keywords. They are not looking for you or your Web site. Like Kayak Rentals. They enter Kayak Rentals into Google and Google finds all the Web sites with that keyword. If your Web iste is popular, your Web site will be on the first page of Google. The boatyard Web site has one page ranked number one in Google.

    How do you know which keywords will make money? There are keyword analyzers on the Interent. Most of the good ones cost money, not a lot but some. After all, you can’t expect to start your own business without some investment, even if it’s on a shoestring budget.

    The boatyard bought a system for $299. It has 50+ software modules that allow anyone with practically no technical knowledge to create their own Web site. This is a company that has been around since 1997. It has helped 20,000+ people world-wide to create their own Web sites.

    What is great about this system is that they also have a forum where you can go and chat or ask questions about creating Web sites and experts will answer your questions free of charge. There are many steps to creating a Web site that works – one that produces an income. Free web sites just don’t cut it. You need this industrial strength system to create a Web site that works and makes money.

    You need to know how to Brainstorm keywords, how to write to presell, how to build your site, how to attract traffic, when to Monitize, how to Monitize, how to find the best niche for you, interpreting keyword supply, demand and profitability, RRS and blogs, E-zines, look and feel templates, how and where to get graphics, setting up forms, etc.

    Then, when you have a Web site, you can submit it to the Forum and they will critique for free. There is even a Water Cooler where you can chat, gossip, rumors, etc. all in a friendly manner by people who really care.

    With all the free Web sites out there, many people can create a Web site. But after wasting a lot of time on these free sites, they come to realize that they just don’t work and that’s when they give up.

    It’s like the gold miner in California who struck gold and he went to get some machinery to get the gold out of the ground. When he came back to his gold site, he dug a little with the new machine and the gold vein gave out. He gave up and sold the machine to a couple of miners down on their luck. They dug in the same place and bingo, just 3 or 4 feet from where the vein gave out, they struck another gold vein even bigger than the first.

    So don’t give up. Keep digging. There’s gold in them thar hills!

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