what is search engine optimization?

Posted on 26 October 2010 by SEOman from Seattle

I am new in web developement. Can any one tell me what is search engine optimization?

Originally posted 2010-10-03 03:17:55. Go Home page

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2 Comments For This Post

  1. PayneLessDesigns.com Says:

    Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results for targeted keywords. Usually, the earlier a site is presented in the search results or the higher it “ranks”, the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.

    As a marketing strategy for increasing a site’s relevance, SEO considers how search algorithms work and what people search for. SEO efforts may involve a site’s coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site. Other, more noticeable efforts may include adding unique content to a site, ensuring that content is easily indexed by search engine robots, and making the site more appealing to users. Another class of techniques, known as black hat SEO or spamdexing, use methods such as link farms and keyword stuffing that tend to harm search engine user experience. Search engines look for sites that employ these techniques and may remove them from their indices.

    The initialism “SEO” can also refer to “search engine optimizers”, terms adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term “search engine friendly” may be used to describe web site designs, menus, content management systems, URLs, and shopping carts that are easy to optimize.


  2. rooturaj p Says:

    Search engine optimization is a technique that web developers and SEOs follow to get their pages on the top of the results returned by a search engine when you search for a “key word” for which the page is optimized.

    SEO helps us in increasing the traffic to our site. hence the sells and revenue generation also improves.

    Many people use advertising on their sites and earn revenue. In this case it is very improtant to get you page on the top of search results in google or msn or yahoo.

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