What is search engine optimization and marketing?

Posted on 26 October 2010 by SEOman from Seattle

Originally posted 2010-09-27 12:17:35. Go Home page

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7 Comments For This Post

  1. Aira Says:

    Search engine optimization involves the improvement of volume of online visitors to a site (or ‘traffic’) through use of search results from search engines. As the site appears in the earlier pages, it receives better traffic in comparison with pages located at the far end.

    Internet Marketing use of SEO, on the other hand, involves looking at how search engines work and what people search for. Optimizing sites include content and HTML editing, increasing relevance to specific keywords, and removing barriers to indexing activities.

    For more info on Internet marketing, search engines, and social media, visit http://www.airabongco.com

  2. altobone2008 Says:

    Search Engine Optimization (SEO) is a fancy phrase for getting your web site up toward the top of the search engine results. For people who want a lot of people to visit their web site, this is crucial. There are hundreds of millions of searches done daily and by having your web site (or local store, by the way) on the first page of as many of those search results as possible, you can sell more products, gain more readers or just get more people coming to your web site.

    The key to SEO is to put words or phrases into your web site that match the words or phrases people are putting into the search engines when they are looking for things and information. There are specific areas within a web site to put these phrases and a number of techniques that boost the value of the phrases. Consider these phrases to be a magnet for the search engines. The more focused your site is to a particular phrase, and the less competition there is for that phrase, the more likely you will be at the top of the results.

    There are MANY detailed considerations when doing all of that, but that is the essence.

    I have created a series of illustrative and entertaining videos that explain all of this and demonstrate how best to do it. You can see an excerpt from one of them – specific to the subject of local search – by going to: http://www.maniacalmarketer.com/SEO/SEO_part3_excerpt.html

    Local search returns results primarily within a specific geographic region, often accompanied with a map.

    Entire books and thousands of web sites have been dedicated to the subject. Search Engine Optimization IS marketing, and these days it’s probably the most important topic related to marketing.

  3. azkikolani Says:

    Search Engine Optimization (or SEO) is the way you optimize your website to gain high rankings in search results.

    So if your business is about sunglasses, you would do on-site optimization (like modifying your page title, meta description, keyword density on each page) and off-site optimization (like link building with Sunglasses as your link text) to boost your website higher up the list when people search for sunglasses.

    Internet marketing is marketing your site on the internet. This can be done in a number of ways, including social media networks (Twitter, Facebook, etc.), creating Youtube videos that encourage visitors to come to your site, creating blog articles & submitting them to Digg hoping they go to the front page and ultimately lead to people coming to your site, getting a banner advertisement on a high traffic site that will get you visitor referrals, etc.

    They are both tied together very closely, as creating social networks and bookmarks to your site also builds links which helps with SEO. For example, you can create profiles on DoFollow social networks such as LinkedIn – this not only markets your site to your LinkedIn connection, but also creates a valuable backlink to your website which counts as a “vote” for your site in search engine result position, or SERP’s (assuming that your LinkedIn profile is fully available to the public.

    You can learn more about link building with DoFollow social networks and more at the source site.

  4. brodan Says:

    Search engine marketing (SEM) is basically the use of the Internet’s search engines to promote products and.or services.

    Search engine optimization (SEO) refers to the processes or methods used in search engine marketing which are aimed at enhancing a website’s page rank or accessibility to searchers.

    You may consider SEO as the art of getting a website to the first few pages of search results. It is a part of SEM, but it too has many facets.

  5. nikki malhotra Says:

    search engine optimization is a technique that will make your site search engine friendly for the targated keywods, so that your site will appear on the top in search engine reult pages. and for marketing there are still some extra things apart from seo. So, is a must for search engine marketing. If you have a need for an seo or search engine marketing services providing company than you can visit there on http://mdinfovision.com an internet marketing company for the projects like yours.

  6. private user Says:

    Search Engine Marketing (SEM) : http://www.webtoolhub.com/article-a20-what-is-search-engine-marketing-sem.aspx

    Search Engine Optimization (SEO) : http://www.webtoolhub.com/article-a21-what-is-search-engine-optimization-seo.aspx

  7. Brian Combs Says:

    “Search Engine Optimization” is the process of attempting to make a website come up for keywords within a search engines “free” listings. This entail changes to the pages and structure of a site, as well as creating links that point to the site.

    Many people believe that “Search Engine Marketing” refers to the paid listings on a search engine, such as Google AdWords.

    I (and others) see “Search Engine Marketing” as referring to working with both types of listings, free and paid.

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