what is the easiest way to learn search engine optimization?

Posted on 26 October 2010 by SEOman from Seattle

Originally posted 2010-10-10 00:17:35. Go Home page

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8 Comments For This Post

  1. Rawlyn Says:

    The easiest way would be take a course in search engine optimization.

  2. Mr. Incredible Says:

    research “boolean logic”

  3. just asking Says:

    Take a course on Search engine optimization (SEO).

  4. thetexaspsycho2003 Says:

    Look for tutorials on the net. Each search engine has it’s own formula for ranking sites and the best knowledge you can gain, is finding out what that formula is.

  5. vin Says:

    Easiest way is to learn for yourself……

  6. peanutsinhawaii Says:

    SEO practices are changing all the time so reading books may give you a good start on learning the basics but I think some of the best places to research are webmaster forums and SEO blogs. These are updated daily and have more than just the authors opninion!

  7. VicSEO Says:

    The following strategy will answer your questions.

    The most effective way to advertise on the Internet is to first set up a website and publish its domain name on major search directories such as Google.com, Yahoo.com [at http://www.google.com/addurl/?... and MSN.com since 85% of Internet shoppers rely on these search directories to provide them with goods and services. In a sense, these search directories are a very large Internet Yellow Pages.

    You may want to consider some simple algorithms which, when observed and committed in designing of a website with placement of various critical metatags that can surely achieve a high search engine presence and increase Internet traffic to your website. These metatag strategies work well with published webpages at Google and Yahoo.

    Design: Should you create an extensive Flash-based website, make sure to fill-in the property entries such as the Title, Description and Keywords. Failing to do so, leaves no hard HTML or ALT resource that can be readily indexed by search robots. Also consider the Internet audience and their incoming setup. For example, if they are on analog/dialup, Flash webpages take too long to load up and therefore analog users will likely lose interest and discontinue entering the Flash site. On the other hand, anyone on hi-speed DSL lines, will welcome Flash pages which load quickly. So before designing a pure Flash websitge, ask the simple question, “Who’s my end user – is he on dialup or DSL?” And if you had to choose between these two users for maximum marketability, then select analog users since 80% of most resident users are still analog Internet subscribers and pure HTML designed webpages is best for them.

    A non-Flash-based website which relies on hard text, is far easier to be indexed by search robots. Limit the use of stylized text saved as .gifs since as a graphic, they are not indexable by search robots.

    Avoid use of frames since any number of search robots are unable to properly classify textual material.

    Placement of Metatags:

    A ranking or search order does take place with Google and Yahoo and it begins with the “Title” metag which should consist of no more than 65 characters separated by commas. The “Title” should describe in generic terms, the goods and services, followed by a location from which the resource is located, i.e., city, state. The placement of a domain name which is not generic within the “Title” is not appropriate, unless your domain name is a major recognizable brand name.

    The second metatag is the “Description” which is usually 25-30 words to form a complete sentence which best describes one’s goods and services.

    And the very last category – “Keywords” are also somewhat limited to 15-16 words which can be plural and compound in nature. Again, avoid multiple entries which could be mistaken as “spamdexed entries” which is defined as the loading, and submission of repetitive words into a particular metatag category. “Spamdexing” when discovered on a webpage and reported to Google’s spamreport.com can result in the elimination of your website from their search directory.

    Here’s an example of a very highly-placed website on Yahoo.com: Begin with the search query “pizza downtown los angeles.” It will bring up some 1.4 million+ websites as results. Check out where “Pizza Next Door” is ranked. It’s in the Top Five! Again, Pizza Next Door’s high web presence was achieved by proper web design and placement of relevant metatags according to Yahoo’s publication guidelines.

    Good luck!

  8. J.J. Says:

    The easiest way is to read informational products and ebooks and partake in courses that will provide you with the information you seek.

    Search engine optimization (SEO) is not rocket science and knowing it can propel your website to top rankings in the search engines. Many people feel that picking the right keywords and submitting their sites to the search engines is all it is about. Not so!!

    There are many more criteria that the search engines look for in order for websites to rank well in their indexes.

    Check these resources
    FREE course
    http://www.addtrafficnow.com/course.html
    Ebooks
    http://www.seobook.com
    http://www.seomadeeasy.net
    SEO Articles
    http://www.useseo.com
    Search Engine News
    http://www.seochat.com
    http://www.searchenginewatch.com

    Another thing to note is that there are some professionals who will charge you money for information that you can get at other good resources for free. Don’t pay them a cent of your money!! ONLY pay if you feel that the information being provided will be extraordinary and provide a major boost to your business.

    Also there are some seo consultants and gurus who will charge you for optimizing your website for you. There are some that promise “killer secrets.” ONLY use their services if you find that they are reputable, that you are clueless about SEO techniques and will never be able to do it yourself and/or you need desperate help in reviewing your website optimization factors. Always check what sites they’ve helped and get testimonials from these webmasters. Check the page rank of their websites.

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